Jordan Brand brought Chicago artist Louis De Guzman into its Artist Series with a collection built on his Filipino American upbringing and the family stories behind it. The release needed more than a drop date. It needed its own moment.

Moving Parts built Homecourt end to end, a one-night activation that turned the collection's story into a room you could walk into. The team concepted the event, designed the layout and rendered it, then brought in vendors and ran production from load-in to teardown.

Inside the room: his grandmother's sari-sari store from the Philippines rebuilt from photographs, and his grandfather's Kei truck loaded with Balikbayan boxes—a traditional care package in Filipino culture. We continued the build by connecting a retail space for our partner SVRN. At the center, a custom 30×30 court with a playable hoop. Custom Balikbayan boxes surrounded the event space, signifying the connection between himself in Chicago and his family in the Philippines.

The run-up was built in-house, covering everything from the commercial that introduced the collection, the marketing photography, the rollout on Louis De Guzman's website, and every piece of promotion that filled the RSVP list. We designed and developed each element of the campaign and technology to ensure the customer journey stayed true to the collaboration and the artist's story.

All 500 RSVPs were claimed the day the event was announced, and 278 more people joined the waitlist within a week. On the night, fans of every age took over the court for 1-on-1s and shootarounds. Chicago's Filipino and AAPI community turned out in force. The on-site SVRN pop-up sold through 98% of units, with a line to buy that never let up.

Homecourt brought the story home in a way that gave everyone of all ages a way to engage and connect in a meaningful way.